FSBS
ABOUT THE BRAND
For Students by Students (FSBS) is a student-led initiative at Ahmadu Bello University (ABU) aimed at bringing students together, building leadership, promoting welfare, and strengthening unity across the campus through an 8-cluster system.
They aim to eliminate the isolation, the exposure gap, and the lack of collaboration beyond academics, that limits ABU graduates outside the school environment.
WHO THEY SERVE
They serve ABU students, specifically those who are ambitious but feel isolated, lacking mentorship, or unsure how to monetize their talents and academic rigor.
At a larger scale they have a mission to collaborate with other already established student bodies to see this vision come to life.
CREATIVE DIRECTION
It being established in a formal academic environment, the direction needed to communicate that is worth the time for the students, not just another student body that demands endless commitments, and also communicate its seriousness to other professional bodies
This was translated well into the design of the logo, the choice of colour and messaging for the brands direction.
LOGO CONCEPT
The primary logo mark was coined through converging 3 concepts and a word mark that would be easily recognized
The bridge: Expressing how it aims to serve as a connector connecting students with different academic backgrounds.
The pillars: FSBS operates as an 8-cluster program with multiple sub clusters, which called for having 8 number of pillars, i.e. 8 anchors
The arrow: It aims to allow the students to move forward together in their chosen clusters no matter the department.
Wordmark: The wordmark was created from a typeface that is wider than usual so it can communicate balance as a concept.
Blue: A very deep blue that shows professionalism and builds trust, taking care of effective communication and how another student body may perceive FSBS
Black: Something familiar and grounded.
Tangerine: The fun side, students being young adults are full of dreams and spontaneity, and the choice of colour is something that would be perceived as just that.
TYPEFACE
Montserrat and Quicksand. These are modern clean typefaces that allow easy readability and the pairing accommodating ease of remembrance
THEIR DIFFERENTIATOR
There is this situation in the country where you apply for a specific course of study and the school or JAMB will decide your faith instead. FSBS at its core aims to provide a space for students with different academic backgrounds to explore common interests... perhaps what they are more passionate about.
The way we perceive things and experience the same things differently based on our own individuality has always fascinated me, whether through environment, physically or virtually. I believe we can shape that through branding and architecture.
FATIMA BASHIR 2026