Previously I worked as a video editor and creative director with Hadeedee simultaneously running my small business called Bibi’s Foodville where sold I pancake mix, then went to a bootcamp to learn UI/UX before finally finishing my degree in Architecture.

Through these experiences I have mastered the art of creative expression and experience design. I learnt that to experience Is to live in the present, employing all senses... Seeing, touching, hearing, feeling... and I am able to directly translate this onto how a brand is perceived through its design and strategy. Along way I developed a very non-linear way of thinking.